Local search visibility aids traffic, customer acquisition, and money generation. You can boost your local exposure in a number of ways.
The first step is to make sure your business is listed on major search engines like Google, Yelp, and Yahoo.
The Value of Business Directory Listings
How often do you come across a Google company listing with little information, no photographs, and few reviews? Did you feel confident enough in that company to visit their website or contact them?
Most likely not.
Local companies benefit from business listings since they increase their exposure and internet presence. Local users are attracted to a company listing with up-to-date information, reviews, and photographs, which helps turn them into paying customers.
What’s the best part? It’s completely free and doesn’t need any specific technological knowledge.
Which Social Media Channels Should My Company Be Listed On?
You’ve certainly seen that company listings are available on a variety of sites. Let’s take a look at a few of the most popular websites and discuss why they’re significant.
Google My Business: Google is the world’s most popular search engine, with over 88 percent of the worldwide search market. This is the place to begin if you want to build a company listing.
Bing Places: Even though Bing only accounts for roughly 6% of the worldwide search market, it may be worthwhile to get a business presence there. After all, that’s just 6% of the billions of searches made.
Yelp: Yelp is the most well-known business review site in the United States. Businesses with a high Yelp rating and a large number of reviews generate more income. In fact, 42% of Yelp visitors make a purchase the same day.
NextDoor: With NextDoor, businesses can use hyperlocal marketing to target customers. Businesses can sign up for listings that are visible in their area. According to their website, NextdDoor is used by a quarter of American households.
Yahoo Localworks: Yahoo searches are powered by Bing. Bing is sending you the same traffic. Even if Yahoo only captured around 2% of the search market, that’s still 2% of a lot of traffic.
“Local SEO may help you grow your business earnings.” That’s the buzzword these days, and you’ll be hard pressed to find a company, no matter how big, that isn’t employing local SEO to drive people to its physical locations while also increasing internet traffic. Local SEO is the reason why your local mom and pop business appears in your SERPs when you search for grocery stores in your area.
Your business has a higher chance of getting found by 85 percent of consumers who use the internet to seek for local goods and services if you employ local SEO. Nobody in their right mind would want to miss out on these consumers, thus most firms allocate a significant amount of money to local SEO.
You’d assume that any company that uses local SEO is generating a lot of money.
The Reality – That isn’t going to happen.
The reason for this is that you are not paying attention to local company listings.
Without local business listings, your local SEO effort will fail. It’s even possible to argue that it wouldn’t exist without company listings.
The great levelers of SEO are local listings.
This is critical for firms who cannot hope to compete with the marketing clout of industry giants. Small businesses frequently walk a tightrope between their SEO budget and SEO strategy, whereas the ‘big boys’ have the resources to use any and all strategies to come out on top in SERPs. Often, it is the budget that comes out on top.
A local business listing is a gift that keeps on giving for these companies. Unfortunately, many individuals (read: internet marketers) regard these listings as merely another SEO trick to be deployed; nevertheless, it’s past time for us to reconsider our approach to local business listings. They are not only a crucial component of local SEO, but they are also the lifeblood of a successful SEO campaign.
Before we get into the inner workings of local company listings, it’s crucial to consider them from the perspective of local SEO.
If you want local clients to find your company, you’ll need a lot of local SEO. Everyone can benefit from local SEO. You may work for a neighbourhood restaurant, a dentist, a plumber, an electrician, a mom and pop shop, a web design agency, a legal office, a home-based business, or something else entirely. If you have a physical address in a specific area and want people to visit it, local SEO functions as “transport” for people to get there.
So you’re a tattoo shop owner in the San Francisco Bay Area, where there’s a lot of competition…don’t worry…
You can control your geographic specialty using local SEO.
So you’re an interior designer with a Central Ottawa studio… Local SEO may be used to crush local competition.
In San Francisco, there is a mom and pop business….. Can’t seem to get enough customers… More clients will come to you through local SEO than at Disneyland… I’m joking, but it will work.
If you form a rock band in New York, residents will line up to hire you for “gigs”… Courtesy of local SEO (if you’re any good) You get the idea.
Local SEO equals business growth.
Local business listings are a crucial component of local SEO; consider them the glue that ties the whole thing together.
Customers get more familiar with your brand as a result of local SEO. Do you recall the concept of six degrees of separation? Those degrees, on the other hand, almost vanish when it comes to local SEO.
What causes this to happen?
Increased prominence in search results for local searches
The following are the results of a search for ‘best gym centres in San Francisco‘ (results may have changed since I published this essay, but I trust Gyms ability to stay at the top of SERPs):