As a small business, you might not realize it, but local SEO is extremely important to the growth of your company. If you want to rapidly expand your brand, generate new online leads, and establish yourself as a premier local brand, then you’re going to need to engage in local SEO practices. Unfortunately, many brands do next to nothing about local SEO, meaning that they don’t know how to handle it themselves, and they don’t know what to look for in a local SEO provider. So if you don’t know how to find a good local SEO agency, how can you brush up on your local SEO knowledge and ensure you make a good hire? Here’s how to use all of the resources at your disposal to find the best local SEO company.
Use Your Network and Connections
One of the best resources to use when trying to find a local SEO company is tapping into your own network and connections. If you’re looking for SEO consulting services for your business, then chances are you have people in your network that have already gone through a similar experience. These people likely have already worked with SEO companies, and they can give you referrals or warnings about specific companies. Each company is different and likely has different wants and goals that they want out of SEO. While another company’s recommendation or warning may not totally apply to your company’s situation, it still can be a great starting point to begin your search for an SEO company. As a result, you should always reach out to your network and connections to see if they have any recommendations when you’re considering working with another firm.
Read Online Reviews and Testimonials
Another great tool to find the perfect local SEO company is reading online reviews and testimonials. This information is vital, as it allows you to see what an SEO company does well and what they might struggle with. In addition, you’ll likely see many different companies across various industries describing their experience with the SEO firm, allowing you to better determine how good the firm actually is. Although, just like with relying on your network, there’s no guarantee that what happened in one scenario will carry over with your company. However, if a firm has overwhelmingly positive reviews and testimonials, you know that it’s a high-quality company.
Ask for Case Studies
Most SEO companies have case studies of their past work, documents that can prove to be extremely valuable in your search for the right SEO company. These case studies can show you what businesses the SEO firm has worked with in the past and how they helped them. The case studies are usually filled with lots of metrics and other valuable data, giving you a good insight into whether they are the right firm for your company. Sometimes you can find these case studies posted on the SEO firm’s website, but other times you may have to ask for them. In the end, you should not hire an SEO firm until you review their case studies and see exactly how they have performed in the past.
Factor in Your Budget
A huge factor in your final decision will be your company’s budget. Even if a firm is referred to you by your network and has great case studies and reviews, they still might not be the right company for you. If you can’t afford the price tag of a particular SEO company, then you probably shouldn’t even consider them. Although you likely don’t have all of the specifics of your budget during this process, you likely will have a good estimate on what you can afford at this time. It simply is not worth it to go well beyond your budget. Although SEO services are extremely valuable to your company, you should not sacrifice other areas to fit SEO into your financial plan. As a result, the best SEO firm you can hire is one that can perform the job admirably while still fitting into your budget.